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Brilliant. Seamless. No ammonia for a pleasant smell! Discover the bold, rich full-bodied look of a Demi. Hair is toned and polished; perfectly smooth with rich reflects from scalp to ends. Includes shades for up to 75% grey coverage. Before using read instructions carefully
- Volume
- 51-150ml
- Properties
- Ammonia-free colors
- Ingredients
- Ammonia-free
- Product type
- Toning hair colors
In the late 1970s, Mr. Miller saw that the retail market was shrinking and decided to sell Ardell in 1980 in order to concentrate on building Matrix, which would market its products only to professional hair-care buyers.
"I felt that in order to be successful, I needed more focus. I chose the professional end because I knew the business better and I liked it better,” he said.
The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity.
Now, over two decades later, their original ideas still stand strong and Matrix is committed to the development of the salon professional and offers a wide range of haircare, hair color and hair texturizing products including: Total Results, BIOLAGE, Oil Wonders, SOCOLOR. beauty, Color Sync, LightMaster, Vavoom, StyleLink.
OUR MISSION
Matrix is committed to serving each and every community salon and empowering stylists to create positive change for their clients and the world around them. Through inspiration and innovation, Matrix supports every salon professional to achieve their dreams and IMAGINE ALL THEY CAN BE!
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