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The EIMI Smooth collection is created to help deal with coarse, frizzy hair and achieve a smooth, glossy look. Our creams and lotions are perfect for long and shoulder-length hairstyles. EIMI Flowing Form is a smoothing hair balm that creates luxurious smoothness with flexible control and natural movement. The balm is formulated to reduce frizz and help protect your hair against dehydration whilst using hot tools. HOLD LEVEL 2
- Volume
- 151-400ml
- Properties
- Anti-frizz (smoothing)
- Hold level
- Medium hold
- Hair type/condition
- For curly hair
- Collections
- EIMI
- Product type
- Lotions
In 1924, Ströhers registered the name WELLA PROFESSIONALS with the German Patent Office. As the demand for wigs and hairpieces declined from the fashion world, the company turned to permanent hair and waving products. In 1927, they introduced the first perm device to beauty salons.
Today, WELLA PROFESSIONALS is the world's leading hair care and styling brand, offering professional, innovative and very high quality cosmetic products.
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