OPTI.WAVE Colored or Sensitised Hair...

OPTI.WAVE Colored or Sensitised Hair 3 x 250ml

3474630636552
1-4
Pro only

 
Waving lotion for coloured or sensitised hair Contains 3 x 250ml perm bottles per box Opti Wave is specially designed to suit your hair needs, with different strengths to suit each hair type Hair looks natural, soft and conditioned
Volume
151-400ml
Properties
Rejuvenating
Shine enchancing
Volumizing
Hair type/condition
For colored and bleached hair
For fragile hair
Collections
OPTI.WAVE
Product type
Waving solution

In the late 1970s, Mr. Miller saw that the retail market was shrinking and decided to sell Ardell in 1980 in order to concentrate on building Matrix, which would market its products only to professional hair-care buyers.

"I felt that in order to be successful, I needed more focus. I chose the professional end because I knew the business better and I liked it better,” he said.

The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity.

Now, over two decades later, their original ideas still stand strong and Matrix is committed to the development of the salon professional and offers a wide range of haircare, hair color and hair texturizing products including: Total Results, BIOLAGE, Oil Wonders, SOCOLOR. beauty, Color Sync, LightMaster, Vavoom, StyleLink.

OUR MISSION

Matrix is committed to serving each and every community salon and empowering stylists to create positive change for their clients and the world around them. Through inspiration and innovation, Matrix supports every salon professional to achieve their dreams and IMAGINE ALL THEY CAN BE!

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